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   Advancing Healthcare Delivery

Thursday, January 23, 2020


Focused in Human Care & Health Care Delivery

Advisory Board

Our Advisory Board brings together experts from the worlds of healthcare, finance, media and technology. Its role is to provide us with an additional outside perspective on our journey to optimizing efficiency in healthcare delivery with innovative user-friendly Information Technology Systems. It offers us insights into how we can better serve our customers and how we can deliver efficiency in all aspects of health care, patient care and service.

Each member of our Advisory Board comes from a different cultural and professional background. This diversity enriches our understanding and principles for operating the business – with a focus on agility, trust and integrity, and innovation – all of which keep us closely connected with our customers.

While the Board members bring a mix of experience and cultures, they act as think tank and sounding board for Cyglera, providing counsel and guidance and they share our passion for innovation that will enhance personal health and wellness.

Arthur E. Orlick, M.D., FACC

Dr. Orlick’s expertise in medicine and business stems from more than 30 years in the field, including  academia, medical practice and managed care.  He recently served as President of Lifetime Health Medical Group, one of the area largest medical groups employing 110 providers in eleven locations in Buffalo and Rochester, New York.  Prior to being named President, he served as the organization’s Chief Operating Officer and Chief Medical Officer. 

Before joining Lifetime Health, Dr. Orlick was Vice President and Chief Medical Officer for Buffalo General Hospital as well as Physician Director of Cardiovascular Services for Kaleida Health System, the largest hospital system in Western New York.  In addition, he was co-founder and managing partner of Cardiology Group of Western New York and served at various times as Medical Director for Univera Healthcare, North Americare and  North American Health Plans.  He has been the Director of Cardiac Care and Non Invasive Cardiac Laboratories as well as serving as Chief of Cardiology at Millard Fillmore Hospitals (currently part of Kaleida Health Systems).  Dr. Orlick has held academic appointments at the State University of New York at Buffalo, where he is currently a Clinical Associate Professor of Medicine.

A native of New York City, Dr. Orlick earned his bachelors degree in Sociology from the State University of New York at Buffalo and graduated cum laude from Albany Medical College.  He completed a Postdoctoral Fellowshipon Cardiology at Stanford University and wa awarded a competitive three year grant from the American Heart Association following his graduation from Stanford.

He is a Fellow of the American College of Cardiology as well as the Council of Clinical Cardiology of the American Heart Association.  He is a member of Alpha Omega Alpha Honor Medical Society, past President of the Western New York Cardiovascular Society and past co-Chair of the Medical Director’s Forum, New York State HMO Conference.

Bernard Shimkovitz

CEO and Director


As CEO of Alliance, Mr. Shimkovitz is responsible for the implementation of the company’s business plan, including the acquisition and deployment of large national vendor accounts and strategic partnerships and the development and roll out of new products and services. Mr. Shimkovitz has responsibility for the management of Alliance’s internal and external sales teams and the management of the company’s vendor and end-user marketing programs.

Bernard Shimkovitz was the Executive Vice President of Business Development of Alliance Acceptance Corporation from April 1998 until the creation of Alliance. During this time Mr. Shimkovitz also developed the company’s sale forecasting and management tools as well as vendor oriented reporting functions. From 1996 to 1998, Mr. Shimkovitz was the President of Entrepreneurial Ventures Inc., a business development company focusing on distribution channel development for consumer and commercial products.

Mr. Shimkovitz received an MBA from York University in 1989.

Sabrina Hasham

Sabrina Hasham, Principal of Hasham Consulting, has provided consultation on numerous eHealth projects, including telemedicine, telehomecare, eHealth, electronic health records, e-prescribing, health information systems, patient triaging kiosks, clinical decision support and remote disease monitoring.    She has published articles and presented papers on regulatory issues in the health care sector.  Her Masters Research Paper addressed the Implications of Privacy Legislation on Telemedicine in Canada.


Sabrina has extensive experience introducing innovative technologies in other industries, including financial institutions and telecommunications.   This expertise is extremely valuable for her clients who are embarking on transforming their organizations in an industry which has been lagging in technological adoption.


Sabrina holds a Master of Laws Degree from Osgoode Hall Law School, a Master of Business Administration degree from McGill University and Bachelor of Applied Science degree in Systems Design Engineering from the University of Waterloo. She is also a Professional Engineer.

Copyright 2011 by Cyglera Inc.

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